Minggu, 28 Februari 2010

Ketika Seneby Berkolaborasi

"Bekerja Sama dengan Sepenuh Hati, Mendahului Menang Bersama-sama"


Financial Markets 

 

Lecture 1 - Finance and Insurance as Powerful Forces in Our Economy and Society






 

Overview:

 

Professor Shiller provides a description of the course, Financial Markets, including administrative details and the topics to be discussed in each lecture. He briefly discusses the importance of studying finance and each key topic. Lecture topics will include: behavioral finance, financial technology, financial instruments, commercial banking, investment banking, financial markets and institutions, real estate, regulation, monetary policy, and democratization of finance.

Reading assignment:

 

Fabozzi et al. Foundations of Financial Markets and Institutions, chapter 1 (pp. 1-11) and 2
Robert Shiller, Irrational Exuberance, Prefaces and chapter 1



Course Media

Transcript

html

Audio

mp3

Low Bandwidth Video

mov [100MB]

High Bandwidth Video

mov [500MB]

Kamis, 18 Februari 2010

Fokus Seneby Corporation 2010

"Jennifer Katharine Gates"
(Putri Pertama Bill & Melinda Gates)

Bisnis dan Wirausaha TI&K

Which marketing topic do you want to study?

Selama ini, positioning dikenal sebagai strategi untuk menguasai pikiran konsumen dengan penawaran perusahaan kita. Saya mendefinisikan positioning sebagai strategi untuk mengarahkan para pelanggan. Positioning adalah upaya membangun kesan di benak konsumen bahwa perusahaan kita layak dipercaya dan kompeten.

Seri 9 Elemen Marketing:

1. Brand
2. Differentiation
3. Positioning
4. Segmentation
5. Targeting
6. Marketing Mix
7. Selling
8. Service
9. Process

Hermawan Kartajaya adalah pendiri dan Presiden MarkPlus&Co, serta Presiden World Marketing Association (WMA).

Pak Hermawan memulai diskusi dengan 9 elemen marketing yang dimulai tiga segitiganya yaitu positioning, differentiation and branding. Yang utama dan harus dilakukan dalam teknik marketing open source adalah menemukan keunikan dari open source. Komunitas, pengembang dan peneliti di dunia open source harus memahami marketing, juga harus mulai menggabungkan science dan art. Harus dipahami juga bahwa business landscape is changing, perhatikan adanya proses digitalization, globalization, futurization dan jangan lupa bahwa kadang dunia ini penuh dengan paradoksial.

Intinya pak Hermawan mengajak kita berdjoeang bersama supaya open source bisa meng-encourage jiwa entrepreneurship. Microsoft yang sekarang market leader di dunia software, dulu juga adalah perusahaan kecil, merangkak dari kecil, tapi karena ada proses change, inovasi, akhirnya memimpin dalam industri software di dunia. Juga salah satu yang penting adalah marketing dengan participation, Indonesian Idol, AFI adalah contoh marketing by participation ini. KNRT bisa mencoba teknik marketing ini dengan membuat kontes atau kompetisi pengembangan open source Indonesia. Perlu diperhatikan juga bahwa jangan terlalu banyak berharap atau mengemis dari pemerintah, UKM yang mengembangkan solusi open source jangan sering mengeluh, tapi harus berdjoeang, kerja keras, karena pemerintah juga bingung (kapan mau diganti dan harus ngerjain apa) di era sistem pemerintahan yang not-strong dewasa ini.

Kemudian diskusi dilanjutkan dengan suara dari floor, dimana tampil pak Setianto (mantan dirut telkom) yang menyampaikan bahwa sebaiknya dimulai dari pengembangan SDM, karena menurut data 63% orang Indonesia lulusan SD. Ketika membuat kebijakan juga harus down-to-the-earth, nggak di awang-awang. Pak Cahyana (Dirjen Aptel Depkominfo) menyampaikan bahwa di beberapa tempat di Indonesia sudah mulai ada deklarasi bebas pembajakan. Open source dipayungi oleh workflow revolution dimana prosesnya adalah seperti orkestra yang akan menyanyikan creative industry. Creative industry adalah kunci pergerakan open source.

(Romi Satria Wahono, M.Eng., D.Eng.)

1.Introduction To Marketing

2.Marketing Planning

3.Marketing Research

4.The Marketing Environment

5.Buyer Behavior

6.Strategic Development

7.Product

8.Price

9.Place (Distribution/Logistics)

10.Promotion

11.Implementation

Rabu, 17 Februari 2010

Marketing mix



"Jennifer Katharine Gates"
(Putri Pertama Bill & Melinda Gates)

Four Ps

Elements of the marketing mix are often referred to as 'the four Ps':

  • Product - A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration.
  • Price – The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
  • Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
  • Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above).

Today there are many approaches of Marketing mix enlargement. Just the 4 P can not describe all possibilities and needs, a company has to deal with when thinking about itself and the market. To fulfill all different point of views, markets and managerial studies, there are still more P relevant. Some of them are:

Four Cs(1)

A formal approach to this customer-focused marketing mix is known as Four Cs (Commodity, Cost, Channel, Communication). Koichi Shimizu proposed a four Cs classification in 1973.[1][2]

The four elements are:

  1. Commodity (Original meaning of Latin: Commodus=convenient) : the product for the consumers or citizens. Not product out.
  2. Cost (Original meaning of Latin: Constare= It makes sacrifices) : producing cost, selling cost, purchasing cost and social cost.
  3. Channel (Original meaning is a Canal) : Flow of commodity : marketing channels.
  4. Communication (Original meaning of Latin:Communio=sharing of meaning) : marketing communication : It doesn't promote the sales.

The Four Cs can be compared to the Four Ps. This system is basically the four Ps[3] renamed and reworded to provide a customer focus. The four Cs Model provides a demand/customer centric version alternative to the well-known four Ps supply side model (product, price, place, promotion) of marketing management. This is a part of 7Cs Compass Model.


Senin, 01 Februari 2010